Program Optimization Email Templates
Affiliate Optimization Templates
Optimizing with your affiliates is a great way to increase conversions, gain more exposure, and reactivate dormant or underperforming publishers in the program. Affiliates are often able to offer placements in exchange for commission increases, product samples, TM+ bidding rights, or other incentives. While these placements are dependent on the affiliate and what they have available, here are a few examples of what you may be able to secure:
Homepage placements
Banner ads/placements
Top-of-category placements
Elevated cashback offering
Newsletter mentions
Social media placements
Inclusion in gift guides
Product reviews
You can use the following templates to engage with your affiliates and secure optimization campaigns.
Template 1:
Hi (insert affiliate name),
My name is (insert name), and I manage (insert company name)’s affiliate program. I’d like to discuss ways in which we can optimize our partnership for mutual success!
We are interested in offering you (insert incentive - e.g. “a 2% CPA increase for 60 days”) in exchange for any placements you may have available to increase our visibility on your platform. Would you be interested in this campaign?
Looking forward to connecting soon.
Best,
(insert name)
Template 2
Hi (insert affiliate name),
My name is (insert name), and I manage (insert company name)’s affiliate program. I noticed that we saw a dip in MoM performance with (insert affiliate name) for (insert month), and I would love to discuss an optimization campaign to increase our momentum moving forward.
We would be willing to offer you (insert incentive - e.g. “one of our products free of charge”) in exchange for additional exposure on your site. Do you currently have any availability for a product review or other placement on your calendar? I think this would be a great way to re-engage your audience with (insert brand name) and increase the success of our partnership!
Looking forward to connecting soon!
Best,
(insert name)