Affiliate Recruitment Email Templates
Offer Extension Followup Template
Hey (insert Affiliate Name),
This is (insert name) with (insert company name). (Insert 1-2 sentence description of company).
We recently extended an offer in your network for you to join our affiliate program. We know you’ve been very successful with brands like ours in the past and are eager to start this partnership. We pay a competitive (insert commission rate here) commission and are open to providing increased commissions and/or exclusive codes to preferred partners in exchange for increased exposure. (Insert any additional benefits).
I’ve included our affiliate signup link here for your convenience:
(Insert affiliate sign up link here)
Please let me know if there is anything else I can do to facilitate a connection or if you have any questions.
Best,
(insert name)
Affiliate Optimization Templates
Optimizing with your affiliates is a great way to increase conversions, gain more exposure, and reactivate dormant or underperforming publishers in the program. Affiliates are often able to offer placements in exchange for commission increases, product samples, TM+ bidding rights, or other incentives. While these placements are dependent on the affiliate and what they have available, here are a few examples of what you may be able to secure:
Homepage placements
Banner ads/placements
Top-of-category placements
Elevated cashback offering
Newsletter mentions
Social media placements
Inclusion in gift guides
Product reviews
You can use the following templates to engage with your affiliates and secure optimization campaigns.
Template 1:
Hi (insert affiliate name),
My name is (insert name), and I manage (insert company name)’s affiliate program. I’d like to discuss ways in which we can optimize our partnership for mutual success!
We are interested in offering you (insert incentive - e.g. “a 2% CPA increase for 60 days”) in exchange for any placements you may have available to increase our visibility on your platform. Would you be interested in this campaign?
Looking forward to connecting soon.
Best,
(insert name)
Template 2
Hi (insert affiliate name),
My name is (insert name), and I manage (insert company name)’s affiliate program. I noticed that we saw a dip in MoM performance with (insert affiliate name) for (insert month), and I would love to discuss an optimization campaign to increase our momentum moving forward.
We would be willing to offer you (insert incentive - e.g. “one of our products free of charge”) in exchange for additional exposure on your site. Do you currently have any availability for a product review or other placement on your calendar? I think this would be a great way to re-engage your audience with (insert brand name) and increase the success of our partnership!
Looking forward to connecting soon!
Best,
(insert name)
Content/Review Affiliate Outreach Template
Hey (Insert Affiliate Name),
My name is (insert name here), and I manage (insert company name)’s affiliate program. I've been exploring different avenues to reach potential customers and, after looking at your site, I feel our audiences would align nicely!
A little bit about (insert company name):
(Insert 1-2 sentence description of company)
I would be very interested in getting a sponsored article, product review, or another kind of placement up on your site! What can we do to make this happen? We offer a competitive (insert commission rate - e.g. 10%) commission on all purchases that you drive (include if relevant: "and are also open to discussing sending you free product samples and/or exclusive codes for your audience!”).
Looking forward to connecting soon.
Best,
(insert name)
Influencer Outreach Template
Hey (Insert Affiliate Name),
My name is (insert name here), and I manage (insert company name)’s affiliate program. I think your audience would align nicely with our brand, and I’d love to discuss a partnership!
A little bit about (insert company name):
(Insert 1-2 sentence description of company)
Would you be interested in joining our affiliate partner program? We offer a competitive (insert commission rate - e.g. 10%) commission on all purchases that you drive (include if relevant: “and are also open to discussing sending you free product samples and/or exclusive codes for your audience!”).
All we ask from you is:
(Insert deliverables and timeline. Examples:
Picture of you with the product posted on your page
Video review of product on your channel/story
Tag the brand and include our affiliate link in your bio for xx days
Explain why you liked the product in the description
Include any relevant hashtags)
Please let me know if you’d like to work with us, and I will send over additional details!
Best,
(insert name)
Technology Affiliate Outreach Template
Hey (Insert Affiliate Name),
My name is (insert name), and I manage the affiliate program for (insert company name). (Insert 1-2 sentence description of the brand)
We're interested in learning more about your digital solutions. We'd love to discuss a partnership and what the next steps would be. Looking forward to hearing back from you.
Thanks!
(insert name)